Growus CRM
Real estate CRM & automated lead management platform
A multi-tenant real-estate CRM and lead distribution platform engineered to eliminate conversion drop-off from paid ad campaigns. Jaimin designed the full-stack architecture using Next.js, Node.js, PostgreSQL, and Redis, integrating direct Meta Graph API webhook listeners for real-time lead capture, automated lead scoring, and instant pipeline distribution for active sales teams.
// 01. The Challenge
Real estate sales organizations face significant lead drop-off due to disconnected ad channels, slow agent response times, and manual CSV data entry from Meta ad campaigns.
// 02. The Approach
Architected a multi-tenant CRM backend with direct Meta Graph API webhook listeners for real-time lead capture, automated lead scoring and pipeline assignment, and a responsive agent workspace with live status updates.
// 03. The Impact
Automated instant lead distribution within seconds of ad submission, centralized property inquiry records, and streamlined lead-to-opportunity conversions for active sales campaigns.